penn5500slammer3| Some investors have asked how the company's cultural innovation can empower the development of the company. Shanxi Fenjiu Board Secretary responded

May 20penn5500slammer3, Shanxi Fenjiu held its 2023 annual performance presentation meeting. At the meeting, investors asked what the company planned to do in terms of cultural innovation and empowering corporate developmentpenn5500slammer3？

In response, Xu Zhifeng, Secretary of the Board of Directors of Shanxi Fenjiu, responded: First, adhere to the development positioning of "Chinese wine soul living culture", strengthen the construction of corporate culture, and promote the construction of "developing the industry through culture, strengthening enterprises through culture, benefiting wine through culture, and cultivating people"."A new culture of the wine industry. Hold a China Wine Industry Living Culture Conference, prepare for the establishment of the "China Wine Industry Living Culture Research Institute" in Fenjiu, and strengthen theoretical research on living culture. Second, in terms of cultural and creative planning, we will continue to implement the ideas of Fenjiu's cultural and creative work, continue to follow up on the "IP" registration of Fenjiu's cultural and creative products, explore the market for high-end cultural and creative products, do a good job in cultural event marketing, and carry out a series of activities such as the "Drunken Beautiful China Year"., launch the "Walking Fenjiu" 3penn5500slammer3Version.0 takes cultural integration as a breakthrough to improve brand competitiveness and promote the internationalization of Fenjiu.

On April 25, Shanxi Fenjiu disclosed its annual report. The report shows that the company will achieve operating income of 319 in 2023penn5500slammer3.28 billion yuan, a year-on-year increase of 21.8%, and successfully exceeded 30 billion yuan. The net profit attributable to the parent company was 10.438 billion yuan, a year-on-year increase of 28.93%. Since 2020, Fenjiu's revenue has reached a compound annual growth rate of 32%, and its net profit has reached a compound annual growth rate of 50%.

From a nationalization perspective, revenue outside the province will reach 19.659 billion yuan in 2023, a year-on-year increase of 22.84%, accounting for 62% of total revenue. The province's revenue was 12.084 billion yuan, a year-on-year increase of 20.41%. According to the information disclosed in the annual report, the 1 billion-yuan market outside the province continued to increase last year, and the core market south of the Yangtze River grew by more than 30% year-on-year. Nationalization is full of potential.

In terms of product structure, alcohol revenue was 31.743 billion yuan, a year-on-year increase of 21.9%. Among them, medium and high-priced liquor achieved revenue of 23.2 billion yuan, a year-on-year increase of 22.6%, and both volume and price increased. Other liquors achieved revenue of 8.54 billion yuan, a year-on-year increase of 20.2%. The product structure continued to be optimized, and the revenue of the blue and white series exceeded 10 billion yuan., sales accounted for 46%, while the blue and white 20 became a single product of 10 billion yuan.

In 2023, Shanxi Fenjiu successfully crossed the threshold of 30 billion yuan. From the perspective of total market value, Shanxi Fenjiu is already the third largest listed liquor company after Kweichow Moutai and Wuliangye.