bonanza138slot| Omdia: Global game revenue is expected to resume growth starting next year, and the market size will reach US$304 billion in 2028

George Jijiashvili, senior chief analyst at Omdia, said that looking to the future, it is expected to benefit from a series of blockbusters (including "GTA VI") starting in 2025bonanza138slotWith the revival of Nintendo's, Nintendo's start of a new game console cycle and continued strong growth in in-game advertising, global game revenue will resume growth. At the same time, mobile games have returned to their pre-pandemic growth trend, coupled with improved macroeconomic prospects, which will also drive the growth of mobile games. According to forecast data summarized by the Omdia Game Market Total Value Dashboard, the global game market size is expected to reach US$304 billion in 2028.

According to Omdia's latest research, 2024 will be full of challenges, with the game industry's total revenue in software, hardware and advertising unchanged at US$249 billion. Despite this, Omdia remains optimistic about the industry's long-term prospects and expects the industry to resume growth starting in 2025. The plateau in 2024 is in sharp contrast to the explosive growth triggered by the epidemic in recent years. However, this is also in line with the expected adjustment period for the game industry to readjust after experiencing unprecedented rapid growth.

Low growth expectations for 2024 are attributed to a variety of factors, including a lack of high-value blockbuster releases, declining sales of dedicated gaming hardware (as the PS5 and Xbox series enter a recessionary phase of their life cycle), and overall inflationary pressures that affect consumer spending.

In 2024, mobile in-game advertising will play a role in stabilizing the market and preventing the overall market decline. It will continue to drive development across the market throughout the forecast period, with strong double-digit year-on-year growth expected. Advertising's share of the overall market is expected to rise from 18% in 2024 to 27% in 2028, highlighting the fact thatbonanza138slotDue to its growing importance.

During this period, game subscriptions will account for about 10% of total consumer game spending and are expected to grow gradually. However, game subscriptions are not expected to dominate the industry like music and video. In addition, while full-game sales revenue will fluctuate significantly based on major game releases and console launches, micro-transaction and DLC revenue is expected to grow steadily, albeit at a slower pace.